Design, creativity and innovative thinking are sought-after skills in today’s rapidly evolving business environment. A business plan may help get an idea to the market, but how do you ensure your ideas are truly innovative, meet real needs, and translate into something with a high value return?

Today’s most successful contemporary businesses are using design to drive their strategic thinking and direction, not just to develop high value products, services and brands.

The Design major introduces you to the principles and practice of design and design thinking – from customer/user research, insight development, creativity, ‘hands-on’ design for services and experiences, to the application of design in effective management processes. You explore the relationships between design, creativity and innovation, and learn to recognise the value of design, whether you’re developing a pioneering product, leading a ground breaking project initiative or starting a new business venture.