The Sales and Marketing specialist option aims to provide students with the opportunity to add sales and marketing studies to their undergraduate qualification in another discipline.

Graduates will be able to Demonstrate a technical, analytical, and conceptual understanding of the role of sales and marketing in the business environment; Foster a strategic and global perspective in the practice of sales and marketing; Respond to the changing economic, technological, political, legal, and social environments, as these relate to the practice of sales and marketing; and, Apply ethical and moral concepts to the practice of sales and marketing.

These endorsements will assist in preparing students for positions in sales and marketing, specifically in the wine industry in the case of the wine marketing endorsement and the retail industry in the case of the sales and marketing endorsement. These roles may include those such as sales manager, retail manager, marketing manager, media relations manager, communications manager, sales promotion manager and media advertising manager. Sales, retail and marketing managers have a role in organisations of all types as they plan and direct the development, promotion and sale of an organisation’s goods and services.