The Bachelor of Applied Management programme aims to produce graduates with the personal and professional skills necessary to be successful in demanding and evolving business environments, whether locally, nationally or internationally.

The programme offers a blend of theoretical and practical learning, with an emphasis on applied knowledge and skill. High importance is placed on the development of the soft skills for management (such as communication, business writing, presentation, interpersonal and problem solving skills) in addition to the development of specific business knowledge and skills.