Bachelor of Applied Management - Sales and Marketing
Program Details
- 36 months Bachelors
- Course code : MN4535
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IELTS Overall : 6 & Above
- Listening : 5.5 & Above
- Reading : 5.5 & Above
- Writing : 5.5 & Above
- Speaking : 5.5 & Above
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PTE Overall : 50 & Above
- Listening : 42 & Above
- Reading : 42 & Above
- Writing : 42 & Above
- Speaking : 42 & Above
- February (Auckland)
- May (Auckland)
- July (Auckland)
- October (Auckland)
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Tuition Fee
NZD 19,500 per year
About the Program
Develop your marketing ideas and people skills, plus get hands-on experience with a sales and marketing project for a real business.
Combine core business skills and practices with specific sales and marketing skills in consumer behaviour, domestic and international markets, the market value of products and services, and how to communicate to target demographics. Plus each student is matched to a company to complete a real-world sales and marketing project. Further apply your skills to marketing activities.
Fast-track your programme of study to graduate sooner
Your work experience or previous tertiary study may count towards achieving your qualification. Our is designed for those who already have the on-the-job skills and knowledge, but want to take their career to the next level with a qualification.
With RPL we can measure and match your existing skills against credits in our courses – creating a tailored path of study that will not only save you money, but also help you to complete your qualification faster. To learn more make an appointment to speak with one of our RPL facilitators by phoning 0800 62 62 52 (or email enquiries@manukau.ac.nz).
When planning your degree, remember that not all courses are available each quarter. You must check the programme structure below, the pre-requisites, electives and availability of your chosen courses in advance
COMPULSORY COURSES
Level 5
311.537 Introduction to Accounting
Learn the basics of accounting in a New Zealand business context; create and understand financial statements; and analyse business performance for small companies
181.519 Professional Communication
Study oral and written communication skills and interpersonal communication skills in the New Zealand business context.
341.571 Business Heritage, Culture and Sustainability
Develop an understanding of New Zealand’s diverse cultural and commercial history, and how its cultural heritage relates to business today.
323.510 Commercial Law
Learn the fundamentals of the legal system as it relates to business, including liability, contract law and consumer rights.
371.514 Economics
Develop an understanding of elements of economic theory and how they relate to contemporary business issues, including exchange rates, international trade, and the relationship between market economics and regulation.
351.515 Introduction to Marketing
Gain a basic understanding of the theory and practice of marketing, including market analysis, segmentation and consumer behaviour
341.576 Management
Understand and apply the factors that influence people and change management of an organisation
341.582 Managing Operations
Understand and apply the factors that influence the operational and financial management of an organisation
COMPULSORY COURSES
Level 6
CORE COURSES
341.628 Applied Management
Build on the skills learnt in the Management course by proposing, developing and executing a project that meets the needs of a specific business problem.
341.629 Research Methodology
Train in the key analytical tools used in business and how they affect management decision-making. You will learn to apply research methodologies to identify and solve a practical businessrelated problem
COURSES IN THIS MAJOR:
351.630 Consumer Behaviour
To enable students to develop an understanding of the context and application of organisational communication.
351.631 Market Development and Sales
To enable students to understand the role of professional writing and develop writing skills and strategies to inform, instruct and persuade internal and external audiences.
351.632 Marketing Planning and Control
To enable students to use, analyse and evaluate emerging technology tools and techniques for a range of business and organisational purposes including knowledge management.
And specialised electives
184.608 Digital Media Communication
To enable students to use, analyse and evaluate emerging technology tools and techniques for a range of business and organisational purposes including knowledge management.
301.610 E-Commerce
Gain a practical understanding of e-commerce and its role in business.
COMPULSORY COURSES
Level 7
341.736 Co-operative Education Project (equivalent to four courses)
As part of the final year of your Bachelor of Applied Management, you will work ‘hands-on’ within a real business environment applying your learning. During this time you will also complete a significant research project for your host organisation, overseen by an MIT lecturer. This experience will ensure you graduate with both a qualification and practical experience
351.725 International Marketing
Gain an understanding of the opportunities and threats facing marketers in a global context, including understanding cultural issues and communicating effectively with different audiences throughout the world.
351.726 Strategic Marketing
Learn how to think strategically about marketing situations, employing techniques to analyse markets and businesses from a strategic perspective and develop appropriate strategies to minimise risks and leverage opportunities.
ELECTIVE COURSES
In addition, for each major you must select five other elective courses from the list . If you are doing a double major you will not be able to take elective courses, you will need to take five courses from your other major.
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2020 FebruaryJuly
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2021 FebruaryJuly
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Tuition Fee:
NZD 18400 (approximate) per year
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Living:
NZD 15000 per year
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Total Number of Students:
15,619
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International Students
1,900
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Programs Offered
204
