351.630 Consumer Behaviour

Learn how to identify and analyse target markets, create appropriate positioning strategies and design suitable marketing communications strategies for the target market.

351.631 Market Development and Sales

Develop a practical understanding of personal selling, how it is used to build relationships with customers and where it fits in the broader marketing strategy of an organisation.

351.632 Marketing Planning and Control

Build on the skills learnt in the Introduction to Marketing course by learning how to develop an operational marketing plan for a market or business and present a practical demonstration of those skills.

351.725 International Marketing

Gain an understanding of the opportunities and threats facing marketers in a global context, including understanding cultural issues and communicating effectively with different audiences throughout the world.

351.726 Strategic Marketing

Learn how to think strategically about marketing situations, employing techniques to analyse markets and businesses from a strategic perspective and develop appropriate strategies to minimise risks and leverage opportunities.

341.753 Industry Project Part A (15 Credits)

You will carry out a project for a host organisation on a topic in a field allied to your graduate diploma by identifying a project, host organisation and presenting a proposal.

341.754 Industry Project Part B (30 Credits)

Develop capabilities related to your chosen area of specialisation, in a “hands-on” immersion in industry practice. Enable you to apply your learning, test the relevance of academic theories to the workplace and reflect critically on this relationship between your academic study and industry practice. You will carry out a significant work assignment for the host organisation on a topic in a field allied to your major and present a project report in conjunction with an academic supervisor.